Most resellers don’t need reminding that facilities supplies is a golden opportunity. This £5 billion UK market is seen as a key route for reseller diversification because it is growing and continues to be less affected by consumer trends and changing work patterns than other categories. Read more »
Cross selling is all about supplementing a customer’s original purchase with complementary products. If, like many, you’ve scrolled down a retailer’s site to see what ‘other customers also bought’ or arranged car hire through the airline you’ve just booked a flight with, then the practice becomes obvious. Read more »
It’s no secret that IT peripherals continue to be a growth area. Most of us have probably noticed the number of people now using iPads to complement their PC at work and, instead of taking pad and pen into a meeting, using a tablet to take notes or to present to smaller groups. Read more »
Margin is regarded by many as a good measure of business viability.
Defined very broadly as the difference between sales and the costs incurred in making those sales, margins need to be healthy, but not so large that they give your competitors the chance to attract your customers with the same services and products at a lower price. Read more »
One of the biggest decisions any business products reseller will make is which wholesaler or dealer group to partner with.
With customer relationships, logistics, product and service quality and profits all potentially hanging on this, resellers will always think long and hard about who to align themselves with. Read more »
Keeping your business top of mind for customers might seem a big ask when everyone’s heads are full of festivities. However there are several things you can do to make sure you’re not forgotten in the run up to Christmas. Read more »
So you’ve identified a list of potential customers who you know will be ready to buy at some point, if not straight away. They’re happy to talk and you know there is an opportunity there. Here are three actions that make all the difference in ensuring that when the customer does pick up the phone, it’s you that they call: Read more »