Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. Read more »

When it comes to recommending the right fire extinguisher, knowing which type is best for which kind of fire is potentially life-saving.

Although the number of fires in the UK has decreased significantly since smoke alarms became commonplace from the 1990s onwards, the fire services attended 212,500 fires in the home in Great Britain in 2013-14 (Department for Communities and Local Government’s Fire Statistics report.) Read more »

Cross selling is all about supplementing a customer’s original purchase with complementary products. If, like many, you’ve scrolled down a retailer’s site to see what ‘other customers also bought’ or arranged car hire through the airline you’ve just booked a flight with, then the practice becomes obvious. Read more »

Device users need to think about how they transport their tech if they want to keep damage costs down and connectivity and productivity high.

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The countdown to Christmas isn’t just about present shopping and the purchase of food items that you probably won’t eat at any other time of year. Read more »

Although reports tell us that being up and about throughout the working day is pretty crucial to our health, the reality is that many office workers still have to sit for a sizeable chunk of time each day. Read more »