Social commerce is all around us. Each time we read the reviews next to products on an e-commerce site, or see which of our Facebook friends like a brand, that’s it right there. Read more »
Ever wondered why businesses use calendar events like Valentine’s Day to market their products and services? A loveheart-themed email or social media campaign may not seem like an obvious move if you supply business products, but perhaps it should be. Read more »
As the business supplies world knows, the catalogue is more than an ordering tool.
Most resellers don’t need reminding that facilities supplies is a golden opportunity. This £5 billion UK market is seen as a key route for reseller diversification because it is growing and continues to be less affected by consumer trends and changing work patterns than other categories. Read more »
If the big retailer adverts on TV weren’t serving as enough of a prompt, it’s fair to say we’re now racing ahead into the festive season. Read more »
When time is short, workloads are high and information overload is all too real, it’s easy to feel stuck in a fog of marketing advice.
Big data is definitely more than a trend.
With a reported 90% of the world’s current data created in the last two years alone, thanks to the internet, the potential for businesses to use large amounts of data to focus their decision making is immense. Read more »
Interacting with customers on the platforms of their choice is the crux of multi channel marketing. Read more »