Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. Read more »

Cross selling is all about supplementing a customer’s original purchase with complementary products. If, like many, you’ve scrolled down a retailer’s site to see what ‘other customers also bought’ or arranged car hire through the airline you’ve just booked a flight with, then the practice becomes obvious. Read more »

So you’ve identified a list of potential customers who you know will be ready to buy at some point, if not straight away. They’re happy to talk and you know there is an opportunity there. Here are three actions that make all the difference in ensuring that when the customer does pick up the phone, it’s you that they call: Read more »