Most resellers don’t need reminding that facilities supplies is a golden opportunity. This £5 billion UK market is seen as a key route for reseller diversification because it is growing and continues to be less affected by consumer trends and changing work patterns than other categories. Read more »

Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. Read more »

‘Before you finish breakfast in the morning, you’ve depended on more than half the world’.

That quote by Martin Luther King Jr is the inspiration for this year’s Fairtrade Fortnight which runs from 29 February to 13 March on the theme of the ‘Big Fairtrade Breakfast’. Read more »

When it comes to recommending the right fire extinguisher, knowing which type is best for which kind of fire is potentially life-saving.

Although the number of fires in the UK has decreased significantly since smoke alarms became commonplace from the 1990s onwards, the fire services attended 212,500 fires in the home in Great Britain in 2013-14 (Department for Communities and Local Government’s Fire Statistics report.) Read more »

Cross selling is all about supplementing a customer’s original purchase with complementary products. If, like many, you’ve scrolled down a retailer’s site to see what ‘other customers also bought’ or arranged car hire through the airline you’ve just booked a flight with, then the practice becomes obvious. Read more »

Device users need to think about how they transport their tech if they want to keep damage costs down and connectivity and productivity high.

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If more bystanders performed cardiopulmonary resuscitation (CPR) quickly and used defibrillators where available, thousands more people could survive cardiac arrests each year. Read more »

You may have seen the YouTube parody of the telephone conference call. It’s where everyone at an in-person meeting acts as if they are on the phone. Needless to say, it shows just how different our actions are when we’re not actually meeting in the flesh. Read more »