Welcome to the VOW to Guide!

Welcome to the VOW To Guide, where business product resellers can find a mix of insight, advice and information to help them increase sales, support customers and grow their businesses.

When it comes to recommending the right fire extinguisher, knowing which type is best for which kind of fire is potentially life-saving.

Although the number of fires in the UK has decreased significantly since smoke alarms became commonplace from the 1990s onwards, the fire services attended 212,500 fires in the home in Great Britain in 2013-14 (Department for Communities and Local Government’s Fire Statistics report.) Read more »

Cross selling is all about supplementing a customer’s original purchase with complementary products. If, like many, you’ve scrolled down a retailer’s site to see what ‘other customers also bought’ or arranged car hire through the airline you’ve just booked a flight with, then the practice becomes obvious. Read more »

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Device users need to think about how they transport their tech if they want to keep damage costs down and connectivity and productivity high.

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When it comes to morale and wellbeing, the office environment is all important. For employers looking for a burst in productivity, ‘new year, new start’ should mean a workplace review and refresh. Read more »

If more bystanders performed cardiopulmonary resuscitation (CPR) quickly and used defibrillators where available, thousands more people could survive cardiac arrests each year. Read more »

Whether you’re hosting new clients, interviewing potential employees or hoping to sign the next big deal, there’s one place where the people you want to impress will make decisions about your business – and that’s the meeting room. Read more »

The countdown to Christmas isn’t just about present shopping and the purchase of food items that you probably won’t eat at any other time of year. Read more »