Welcome to the VOW to Guide!

Welcome to the VOW To Guide, where business product resellers can find a mix of insight, advice and information to help them increase sales, support customers and grow their businesses.

Schools may not be out just yet, but this time of year should mean one thing for resellers. Peak season for ordering supplies for the new academic year. Read more »

For maximising customer relationships and building long term and cross sell business, the office loo is hard to beat.

With washroom sales worth an estimated £21 per person per annum and repeat sales in paper and dispenser soap that are not to be sniffed at, the washroom also acts as a potential springboard to reseller business growth in any number of categories. Read more »

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Most resellers don’t need reminding that facilities supplies is a golden opportunity. This £5 billion UK market is seen as a key route for reseller diversification because it is growing and continues to be less affected by consumer trends and changing work patterns than other categories. Read more »

Green Office Week runs from 9-14 May with the eco-credentials of offices up and down the country likely to come under the spotlight.

Even without a national event pushing green issues up the agenda, any business that’s tendering for new contracts, working towards an accreditation or explaining its progressive approach to customers, employees or suppliers can find itself answering questions on its eco behaviour. Read more »

Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. Read more »

When it comes to taking notes or making cards and letters to family, friends and business contacts personal and memorable, handwriting can be invaluable. However the benefits of picking up a pen go far beyond this, with gains for our brainpower and wellbeing when we write by hand. Read more »

Is stationery boring? With 73% of 18-24 year olds saying they like using pens and paper for thinking creatively and 82% of young British businesses and start-ups using these on a daily basis, even our digital generation appear to disagree. Read more »

When it comes to giving employees what they want, healthy tea is on the rise.

Although our love of a mug of builder’s isn’t disappearing overnight, with around 165 million cups drunk each day in the UK and one in three people still having sugar in their tea, more of us are turning to healthier alternatives at break times. Read more »

‘Before you finish breakfast in the morning, you’ve depended on more than half the world’.

That quote by Martin Luther King Jr is the inspiration for this year’s Fairtrade Fortnight which runs from 29 February to 13 March on the theme of the ‘Big Fairtrade Breakfast’. Read more »

Inkjet, laser, colour or mono? If you’re choosing a printer, knowing your multi-functional device from your mono laser is all-important if you want your new machine to meet all potential user needs. Read more »