Welcome to the VOW to Guide!

Welcome to the VOW To Guide, where business product resellers can find a mix of insight, advice and information to help them increase sales, support customers and grow their businesses.

Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. Read more »

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When it comes to taking notes or making cards and letters to family, friends and business contacts personal and memorable, handwriting can be invaluable. However the benefits of picking up a pen go far beyond this, with gains for our brainpower and wellbeing when we write by hand. Read more »

Is stationery boring? With 73% of 18-24 year olds saying they like using pens and paper for thinking creatively and 82% of young British businesses and start-ups using these on a daily basis, even our digital generation appear to disagree. Read more »

When it comes to giving employees what they want, healthy tea is on the rise.

Although our love of a mug of builder’s isn’t disappearing overnight, with around 165 million cups drunk each day in the UK and one in three people still having sugar in their tea, more of us are turning to healthier alternatives at break times. Read more »

‘Before you finish breakfast in the morning, you’ve depended on more than half the world’.

That quote by Martin Luther King Jr is the inspiration for this year’s Fairtrade Fortnight which runs from 29 February to 13 March on the theme of the ‘Big Fairtrade Breakfast’. Read more »

Inkjet, laser, colour or mono? If you’re choosing a printer, knowing your multi-functional device from your mono laser is all-important if you want your new machine to meet all potential user needs. Read more »

When it comes to recommending the right fire extinguisher, knowing which type is best for which kind of fire is potentially life-saving.

Although the number of fires in the UK has decreased significantly since smoke alarms became commonplace from the 1990s onwards, the fire services attended 212,500 fires in the home in Great Britain in 2013-14 (Department for Communities and Local Government’s Fire Statistics report.) Read more »

Cross selling is all about supplementing a customer’s original purchase with complementary products. If, like many, you’ve scrolled down a retailer’s site to see what ‘other customers also bought’ or arranged car hire through the airline you’ve just booked a flight with, then the practice becomes obvious. Read more »

Device users need to think about how they transport their tech if they want to keep damage costs down and connectivity and productivity high.

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