Social commerce is all around us. Each time we read the reviews next to products on an e-commerce site, or see which of our Facebook friends like a brand, that’s it right there. Read more »
By Emma Nourry, Head of Marketing, VOW
Want to benefit more from peak sales periods? Or make core category areas even more pertinent to customers?
You can help your customers discover the business products that should be on their shopping lists at key times of year by using seasonal marketing. Read more »
By Helen Wade, Product Marketing Director, VOW.
It’s Green Office Week from 8-13 May 2017 and the spotlight is on all things eco and what we can do to make our workplaces a little more environmentally friendly.
Ever wondered why businesses use calendar events like Valentine’s Day to market their products and services? A loveheart-themed email or social media campaign may not seem like an obvious move if you supply business products, but perhaps it should be. Read more »
As the business supplies world knows, the catalogue is more than an ordering tool.
Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. Read more »
If the big retailer adverts on TV weren’t serving as enough of a prompt, it’s fair to say we’re now racing ahead into the festive season. Read more »
When time is short, workloads are high and information overload is all too real, it’s easy to feel stuck in a fog of marketing advice.
Big data is definitely more than a trend.
With a reported 90% of the world’s current data created in the last two years alone, thanks to the internet, the potential for businesses to use large amounts of data to focus their decision making is immense. Read more »
Did you know the number of people working at home reached an all time high of 4.2 million in 2014? According to the Office for National Statistics (ONS), this is about 13.9% of the population with approximately 74% of these home workers classified as managers, professionals or skilled trades.
Interacting with customers on the platforms of their choice is the crux of multi channel marketing. Read more »
Keeping your business top of mind for customers might seem a big ask when everyone’s heads are full of festivities. However there are several things you can do to make sure you’re not forgotten in the run up to Christmas. Read more »
So you’ve identified a list of potential customers who you know will be ready to buy at some point, if not straight away. They’re happy to talk and you know there is an opportunity there. Here are three actions that make all the difference in ensuring that when the customer does pick up the phone, it’s you that they call: Read more »