Social commerce is all around us. Each time we read the reviews next to products on an e-commerce site, or see which of our Facebook friends like a brand, that’s it right there.
Posts By: Emma Nourry
By Emma Nourry, Head of Marketing, VOW Want to benefit more from peak sales periods? Or make core category areas even more pertinent to customers? You can help your customers discover the business products that should be on their shopping lists at key times of year by using seasonal marketing.
Ever wondered why businesses use calendar events like Valentine’s Day to market their products and services? A loveheart-themed email or social media campaign may not seem like an obvious move if you supply business products, but perhaps it should be.
With not long to go until the tax year ends on 5 April 2016, businesses up and down the country are gearing up to retrieve documents, crunch numbers and file or destroy old records.
If the big retailer adverts on TV weren’t serving as enough of a prompt, it’s fair to say we’re now racing ahead into the festive season.
When time is short, workloads are high and information overload is all too real, it’s easy to feel stuck in a fog of marketing advice.
A social media friendly, content rich, e-commerce platform, or a brochure-style site that gives customers a taste of what you offer? Whether your web presence fits either description or falls in between, no reseller can fail to notice that the web is now critical to business.
Big data is definitely more than a trend. With a reported 90% of the world’s current data created in the last two years alone, thanks to the internet, the potential for businesses to use large amounts of data to focus their decision making is immense.
Interacting with customers on the platforms of their choice is the crux of multi channel marketing.
Keeping your business top of mind for customers might seem a big ask when everyone’s heads are full of festivities. However there are several things you can do to make sure you’re not forgotten in the run up to Christmas.