By Debbie Nice, Facilities Supplies Category Director, VOW.

If you want to connect with a trusted brand and deliver positive messages about your business to customers and end users, it’s worth getting on board with Fairtrade Fortnight 2018.

There are a good number of Fairtrade products in the facilities supplies category that can be promoted throughout Fairtrade Fortnight, from 26 February to 11 March this year.

Fairtrade is aimed at helping the farmers and workers who grow our food to receive a fairer price for goods and win small premiums to help grow their businesses.

Surveys suggest that 89% of the British public trust the Fairtrade trademark, making it a great opportunity for resellers to link with a trusted brand.

When it comes to marketing, there is a lot you can do to show customers what your business is doing in terms of ethically traded food and drink.

From holding Fairtrade product samplings with customers or promoting Fairtrade ranges by email to running Fairtrade related campaigns on your website and social media platforms, there’s plenty to highlight. Here are four product areas to start with:

1. Fairtrade coffee

Probably the best known of all Fairtrade products, Fairtrade coffee supplied by VOW includes Café Direct, Clipper and Nescafé Partners Blend among others.

The leading worldwide beverage after water, coffee is said to reduce the risk of liver disease and Parkinson’s and protect against Type 2 diabetes when drunk in sensible quantities, so there’s probably a health and ethical win-win in stocking up on the Fairtrade varieties.

2. Fairtrade tea

Café Direct bulk bag tea bags come in 440 and 1100 sizes, with Clipper Fairtrade tea bags and Pukka English breakfast tea other Fairtrade tea options from the catalogue.

Tea is said to rehydrate as well as water, with flavinoids the vital ingredients that help to prevent cell damage and potentially protect us from various illnesses.

3. Fairtrade sugar

British consumers and businesses choosing Fairtrade sugar have sent more than £5 million in Fairtrade premiums back to sugarcane smallholders over the last year.

VOW supplies Fairtrade sugar sticks and sachets as well as Fairtrade sugar dispensers.

4. Fairtrade chocolate

For improved memory, a better attention span and shorter reaction times, chocolate could be the perfect treat during long meetings and busy days at the office.

Green & Black’s chocolate is both organic and Fairtrade, and options such as its’ luxury mixed pack, with two miniature bars each of Milk, Butterscotch, Almond, Ginger, Dark and Hazelnut & Currant, are great for sharing at work.

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