When it comes to giving employees what they want, healthy tea is on the rise.
Although our love of a mug of builder’s isn’t disappearing overnight, with around 165 million cups drunk each day in the UK and one in three people still having sugar in their tea, more of us are turning to healthier alternatives at break times.
According to a UK Tea & Infusions Trends study, green, fruit and herbal tea saw the biggest growth of all tea types in 2014 as green tea sales lifted by 19.5 % to around £26.2 million and infusions grew by 15.1% to £60.7 million. With black tea sales dropping by -2.7% in the same period, some industry experts are claiming premium teas could overtake black tea over the next decade.
Here are 3 factors that explain why employers are seeing healthy teas become a fast moving item in their breakrooms:
Being healthy is important to younger adults in the workplace, with physical and mental health the most popular response of 69,000 UK millennials asked what would most help them live a happier, more fulfilled life (Censuswide/Inkling survey). The report claims that no other demographic is striving to achieve healthy living more than 16-35 year olds in the UK.
On top of this, adults of all ages have been made more aware than ever of the downsides of traditional tea and coffee, with sugar, caffeine and dairy all getting a bad press and prompting many to look at more virtuous alternatives.
Thousands, if not millions, of people scour magazines and websites to read the latest celebrity health tips and follow celebrity bloggers for their fashion, health and nutrition insights. With a tonne of information at their fingertips, anyone aspiring to the lifestyle of their favourite celebrity can choose the same non-caffeinated option to be a little bit more like them.
When you hear that Gwyneth Paltrow, Jennifer Aniston, Jennifer Lawrence, Jessica Alba, Taylor Swift, One Direction, Beyoncé, The Kardashians, Kendall and Kylie Jenner have been associated with green tea and helped to lift the fortunes of this apparently health boosting drink, the power of celebrity seems to be strong.
Globetrotting has exposed many to new tastes and experiences. From two weeks in Morocco to a gap year in South America, thousands of people enjoy something different for their breakfast brew and bring the habit back home with them.
Even if it’s just a case of being more likely to pick up a packet of chai or ginger tea from the supermarket shelf because you got used to the taste on holiday, a love of different tea tastes is gradually travelling from beachside to home and now, on to work.
For more ideas and insights follow us at www.Twitter.com/VOWEurope