Keeping your business top of mind for customers might seem a big ask when everyone’s heads are full of festivities. However there are several things you can do to make sure you’re not forgotten in the run up to Christmas. The right tactic or two will help you to fit in with the mood of the season and give business a lift:
1. Check your website reflects the season. You don’t need to overdo this, but a snow scattered banner, a sleigh bearing some of your best selling office products or the big bearded man himself shows you’re on the ball
2. Offer a festive shipping rate or discount as part of your Christmas greetings to your database.
3. Tailor your social media activity to Christmas. Promote relevant products with festive hashtags such as #Christmas, #presents, #gifts, #stockingfillers on Twitter, Pinterest and Instagram
4. Think about ranges that might be good Christmas presents. Give your customers ideas for Christmas by categorising products as ‘For him’, ‘For her’, ‘Stocking fillers’. Coffee machines, design friendly notebooks and quality writing pens are just a few ideas here.
5. Consider a 12 days to Christmas promotion with one stellar offer each day, only available on that day.
6. Include a Christmas greeting on your answer phone message – but make sure you change this back to your usual greeting by January.
7. Make a short and sweet Christmas video. This could be as simple as your staff singing ‘We Wish you a Merry Christmas’ or if you are feeling inventive, be the ‘Twelve Days of Christmas’ with a different business product for each day. Remember to feature your company name and website at the end. Promote this on email, social media, Youtube and your website before the Christmas break.
8. It’s the giving season and this could be a great opportunity to promote a relatively new category, such as facilities supplies. You could donate and help to spread rock salt outside a local nursery, care home or local school. If the recipient is happy for you to let the media know about this, take some photos to send out with a news release.