Welcome to the VOW to Guide!

Welcome to the VOW To Guide, where business product resellers can find a mix of insight, advice and information to help them increase sales, support customers and grow their businesses.

Think you’re doing enough to protect your data? It’s World Backup Day on 31 March, when the importance of backing up personal and business data will be in the spotlight. Read more »

By Debbie Nice, Facilities Supplies Category Director, VOW.

If you want to connect with a trusted brand and deliver positive messages about your business to customers and end users, it’s worth getting on board with Fairtrade Fortnight 2018. Read more »


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  • Business development
  • Marketing
  • Office products
  • Facilities supplies
  • Technology

By Vanessa Warne, Furniture Category Director, VOW

Investing in a workplace so that it not only attracts but retains talent is key to business success. Read more »

ten ways to sell more facilities supplies

By Debbie Nice, Facilities Supplies Category Director, VOW:

Whether it’s cleaning, catering or health and safety ranges, facilities supplies continue to be a growth area.

Read more »

four reasons why pen and pencil are still king

Pens and pencils are still our writing tools of choice for many tasks.

In writing terms, digital devices may be useful for long articles and recording in-depth information, but when we want to plan, make notes, visualise, and simply learn better, there is no competition to the writing instrument. Read more »

Four reasons why demand for workplace tea endures

By Matt Allaby, Business Development Manager, Furniture

The average worker spends seven hours a day sitting at their desk, with one in three European workers suffering daily from ailments caused whilst working at a computer, and 60% of workers claiming their productivity and performance has been either significantly or moderately affected. As a result, 32% say they have had to take time off work as a consequence with the average time taken off being 2 weeks.* Read more »

Seasonal marketing ideas include advice on winter driving

By Emma Nourry, Head of Marketing, VOW

Want to benefit more from peak sales periods? Or make core category areas even more pertinent to customers?

You can help your customers discover the business products that should be on their shopping lists at key times of year by using seasonal marketing. Read more »